Dutch Railways
Dutch
Railways
I've
worked
on
many
digital
products
including
the
travel
planner,
subscriptions
and
NS-Business
Card.
At
the
moment,
I
lead
the
architecture
and
implementation
of
a
multi-platform
design
system.
Driving
strategy
and
mentoring
teams
for
adoption.
Design System #1
Design
System
#1
Design System #2
Design
System
#2
Travel Planner
Travel
Planner
I
designed
various
functionalities
such
as
displaying
weather
forecast
at
an
arrival
location,
showing
the
train
composition
of
all
train
types,
adding
several
personalized
planning
options
and
more.
The
challenge
in
adding
all
these
features
lies
in
subtlety.
The
trick
is
to
Hero image
Hero
image
With
our
CRO-team
we
tested
this
hypothesis:
if
we
turn
over
the
planner
and
the
hero,
the
conversion
on
the
hero
goes
up
without
shrinking
on
planned
trips.
Results
were
scintillating.
35%
more
clicks
on
the
hero
and
100%
more
views
of
the
target
page
per
session!
NS Flex
NS
Flex
We
had
to
deliver
3
campaign
pages
from
scratch
within
a
couple
of
months.
That's
lightning
speed
for
a
large
enterprise
like
NS,
so
we
had
to
use
a
different
way
of
working
than
usual.
In
a
been
build
as
a
static
website
by
the
development
team.
And
it's
a
success!
Sales
were
hitting
target
2
months
shy.
While
not
cannibalizing
classic
subscriptions.
Spoordeelwinkel
Spoordeelwinkel
I
participated
in
modernising
the
NS
railway
shop,
a
platform
for
the
best
deals
for
a
day
out
by
train.
I
was
free
to
introduce
a
new
design
direction
separate
from
the
regular
NS
styling.
Although
it
had
to
remain
family
of
the
NS
brand.
I
took
a
bolder
NS-Business Card
NS-Business
Card
Commissioned
by
NS
Zakelijk
I
designed
and
developed
a
campaign
page.
The
aim
was
to
increase
the
number
of
self-employed
people
travelling
by
train.
I
got
briefed
it
was
quick
and
easy
to
put
it
into
production.
