NS is the leading railway company of The Netherlands, transporting over 600.000 people who between them travel over 1.1 million times a day. As their Lead Designer, I continually assist NS in optimizing their online services.
HTML5, CSS3, JS
Sketch, Figma, Adobe
2016 – Current
I designed various functionalities such as displaying weather forecast at an arrival location, showing the train composition of all train types, adding several personalized planning options and more.
We had to deliver 3 campaign pages from scratch within a couple of months. That's lightning speed for a large enterprise like NS, so we had to use a different way of working than usual. In a pressure cooker with a marketer and UX designer I created a full responsive prototype. Which is been build as a static website by the development team. And it's a success! Sales were hitting target 2 months shy. While not cannibalizing classic subscriptions.
I participated in modernising the NS railway shop, a platform for the best deals for a day out by train. I was free to introduce a new design direction separate from the regular NS styling. Although it had to remain family of the NS brand. I took a bolder and more active approach to ensuring the feeling of being on offer.
I took part in redesigning the logged-in passengers environment of NS. This application contains a complicated backend to which numerous systems are linked. For me, the challenge was to present all information as clearly as possible while product owners were constantly scoping down functionality.