I created my first digital designs on a Sharp MZ-700 — a computer with tapes for program loading. I recall crafting a map of the Netherlands using pipes, dashes, and slashes. Later, at the age of 15, I encountered Photoshop and its possibilities astounded me.
While pursuing my studies in CMD, I commenced my internship at a small digital agency. I found myself engaged in the creation of banners and microsites for clients such as Mitsubishi, KLM, and Greenpeace. To add to this experience, they extended a job offer to me following the completion of my internship.
About four years later, I completed my BSc, resigned from the agency job, and ventured into freelancing. I yearned for more autonomy, desiring to engage in direct consultations with clients. Simultaneously, I became a member of a creative corporation. During this period, I collaborated with various clients. Including SnappCar, KPN, Tivoli Utrecht, Doornroosje, and many others.
I dedicated six years to freelancing when I desired something different. Stepping out of my comfort zone. I joined a large design agency with prominent clients on a regular basis. While freelancing, it frustrated me that after delivering I was no longer listened to. Often resulting in mediocre developed products.
I applied to Digitas. Securing a position to work with Dutch Railways — an account won through a European tender. Many aspects were unfamiliar to me. Such as adapting to Sketch Figma in an Agile environment and collaborating with an IT department comprised of approximately eight feature teams. Despite these challenges, I never anticipated deriving so much enjoyment from contributing to a large platform like ns.nl.
Particularly in combination with prototyping and engineering. Bridging the gap between design and technology. I’m currently a design engineer for their design system.
In my spare time I love to play with cameras and synthesizers. Mail me at hoi@tk305.com or google my full name.