Adobe, Marvel app
HTML5, CSS3, JS
2015 – 2016
The existing visual identity no longer fitted in with. The primary colour was too dark. The accent colour too bright. That's why I took the liberty of making a proposal at the beginning of the design process. The client was happy with the new colour scheme.
Afterwards it turned out that a redesign process for the logo was already underway with another party. A little while after the launch I saw that they replaced it. Fortunately, they did keep the colours and typefaces.
Askja asked me to renew their website from head to toe. A huge product database of travel experiences was a welcome starting point. An extensive card sorting session has served as the basis of the user experience.
Analytics showed us that users barely land on the homepage. Instead they come from a search engine on a country page directly. The challenge was to make that page feel like a home page — a soft landing.