Askja Reizen
Askja
Reizen
Space,
silence
and
impressive
nature
have
been
the
basis
of
Askja
Reizen
for
more
than
twenty
years.
It
is
a
concept
that
appeals
to
more
and
more
people.
No
wonder,
an
active
nature
holiday
is
a
relief
to
counterbalance
the
hustle
and
bustle
of
everyday
life.
Intro
Intro
Rebranding
Rebranding
The
existing
visual
identity
no
longer
fitted
in
with.
The
primary
colour
was
too
dark.
The
accent
colour
too
bright.
That's
why
I
took
the
liberty
of
making
a
proposal
at
the
beginning
of
the
design
process.
The
client
was
happy
with
the
new
colour
scheme.
Afterwards
it
turned
out
that
a
redesign
process
for
the
logo
was
already
underway
with
another
party.
A
little
while
after
the
launch
I
saw
it
replaced.
Fortunately,
they
did
keep
the
colours
and
typefaces.
Users landing
Users
landing
Analytics
showed
us
that
users
barely
land
on
the
homepage.
Instead
they
come
from
a
search
engine
on
a
country
page
directly.
The
challenge
was
to
make
that
page
feel
like
a
home
page
—
a
soft
landing.
Plentiful images
Plentiful
images
Askja
asked
me
to
renew
their
website
from
head
to
toe.
A
huge
product
database
of
travel
experiences
was
a
welcome
starting
point.
An
extensive
card
sorting
session
has
served
as
the
basis
of
the
user
experience.
