Portfolio of

Tibor den Held

Dutch Railways Ziris Waternet Circle of Gentlemen Askja Reizen

Askja Reizen

Space, silence and impressive nature have been the basis of Askja Reizen for more than twenty years. It is a concept that appeals to more and more people. No wonder, because an active nature holiday is a relief to counterbalance the hustle and bustle of everyday life.


  • Role

    Digital Designer


  • Technologies

    Adobe, Marvel app
    HTML5, CSS3, JS


  • When

    2015 – 2016

Hero image for Askja Reizen

Unsolicited rebranding

The existing visual identity no longer fitted in with. The primary colour was too dark. The accent colour too bright. That's why I took the liberty of making a proposal at the beginning of the design process. The client was happy with the new colour scheme.

Afterwards it turned out that a redesign process for the logo was already underway with another party. A little while after the launch I saw that they replaced it. Fortunately, they did keep the colours and typefaces.

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Plentiful images

Askja asked me to renew their website from head to toe. A huge product database of travel experiences was a welcome starting point. An extensive card sorting session has served as the basis of the user experience.

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Users landing

Analytics showed us that users barely land on the homepage. Instead they come from a search engine on a country page directly. The challenge was to make that page feel like a home page — a soft landing.

Country landing
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Homepage
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Country landing ↓ Arrangements ↓ Detailed info ↓ Mobile
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