Space, silence and impressive nature have been the basis of Askja Reizen for more than twenty years. It is a concept that appeals to more and more people. No wonder, because an active nature holiday is a relief to counterbalance the hustle and bustle of everyday life.
Adobe, Marvel app
HTML5, CSS3, JS
2015 – 2016
Askja asked me to renew their website from head to toe. A huge product database of travel experiences was a welcome starting point. An extensive card sorting session has served as the basis of the user experience.
Analytics showed us that users barely land on the homepage. Instead they come from a search engine on a country page directly. The challenge was to make that page feel like a home page – a soft landing.