Askja Reizen

Space, silence and impressive nature have been the basis of Askja Reizen for more than twenty years. It is a concept that appeals to more and more people. No wonder, because an active nature holiday is a relief to counterbalance the hustle and bustle of everyday life.


  • Role

    Digital Designer


  • Technologies

    Adobe, Marvel app
    HTML5, CSS3, JS


  • When

    2015 – 2016

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Unsolicited rebranding

The existing visual identity no longer fitted in with. The primary colour was too dark. The accent colour too bright. That's why I took the liberty of making a proposal at the beginning of the design process. The client was happy with the new colour scheme.

Afterwards it turned out that a redesign process for the logo was already underway with another party. A little while after the launch I saw that they replaced it. Fortunately, they did keep the colours and typefaces.

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Plentiful images

Askja asked me to renew their website from head to toe. A huge product database of travel experiences was a welcome starting point. An extensive card sorting session has served as the basis of the user experience.

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Users landing

Analytics showed us that users barely land on the homepage. Instead they come from a search engine on a country page directly. The challenge was to make that page feel like a home page – a soft landing.

Country landing
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Homepage
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Country landing ↓ Arrangements ↓ Detailed info ↓ Mobile
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